With digital marketing, the business-to-business (B2B) market has changed and evolved considerably over the years. Today, human interaction is quite minimal, even in industries that once thrived on personal relationships. This, however, does not mean that brands can take customer relationships for granted. It’s just that we now have better ideas and marketing practices. In this post, we will talk about B2B digital marketing in Singapore.
With a population of just 5.607 million, Singapore is a fairly smaller region. However, more than 80% Singaporeans have direct access to fast internet, which largely indicates the power of digital marketing. Facebook, YouTube, WhatsApp, and LinkedIn remain the most used social media platforms, and most companies in the region have some sort of digital presence. If you are a B2B business, you have to be a part of the digital movement, or else, you will lose your brand value sooner or later.
How to get started?
First things first, build a robust website. Your website needs to be high on features and functionality, and must be designed in a way to reap the benefits of online marketing. Ideally, it is best to change the theme of your website every two to three years, keeping certain things such as your logo and color scheme constant.
Designing a digital strategy
If you are unsure of where to start, a good idea is to hire a digital marketing company. There are agencies that do a pretty decent job within a fixed budget. Once you have a team in place, the next step is to discuss the possible strategies, which should ideally include –
- Search Engine Optimization remains the main backbone of any online marketing plan. Besides all the regular things like better traffic and rankings, you can expect to increase brand exposure too.
- Social media. SMM is also an integral part of B2B marketing. You can interact on different platforms like Facebook and LinkedIn and be a part of your business community.
- Email marketing. For B2B companies, leads are important, and for that, you will need email marketing. If done right, you can find a big difference in your overall conversion rates, as well.
People are interested in fresh and original content, so you might need to think of new ways of catering to your customers. Besides a blog and a YouTube channel, you can also inlcude link building and guest posting as a part of the marketing process.